When searching online people type words into a search engine. These words are called keywords.

Multiple words or “key phrases” are a combination-of-words (short sentences) that people type into search engines to find what they are looking for. A key phrase, such as “new curtains for sale Huntly“, contains a total of 5 keywords. Search engines use keywords and key phrases to present your business online. Securing the right combination of keywords and phrases will boost your representation in all major search engines.